Last edited by Najin
Tuesday, July 14, 2020 | History

2 edition of How to sell advertising to management found in the catalog.

How to sell advertising to management

Richard H. Stansfield

How to sell advertising to management

a confidential report to ad executives

by Richard H. Stansfield

  • 297 Want to read
  • 10 Currently reading

Published by Dartnell Corporation in Chicago, London .
Written in English


Edition Notes

Statementby Richard H. Stansfield.
ID Numbers
Open LibraryOL19595572M

Marketing Management. Marketing Management course note is designed to serve as an introduction to the theory and practice of will explore the theory and applications of marketing concepts through a mix of cases, lectures, assignments and group projects. Author(s): Prof. Natalie Mizik. Management guru, Peter r emphasized the importance of marketing in his classic book, The Practice of Management as: ‘If we want to know what a business is, we have start with its purpose. marketing and selling, or to think that marketing File Size: 1MB.

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How to sell advertising to management by Richard H. Stansfield Download PDF EPUB FB2

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For over 30 years, this book has been the virtual bible of the advertising world. Ogilvy covers everything you’ll need to begin your career in advertising, choose the right firm, craft the right content, copy write like a champion, analyze data and use your skills for the causes you care about.

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